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How You Can Profitably Enter the US Market

10 Legal Myths Debunked


Many mid-size European companies who do business internationally still hesitate to approach the US market. We have found that their reasons are often based on misconceptions and untruths.

As a business leader in Europe, perhaps you are concerned that the costs of setting up a US company are prohibitive, that the threat of a lawsuit could bankrupt you, or that finding trustworthy partners is impossible.

But by avoiding the US market, your company may be limiting its opportunities for growth and leaving on the table a significant source of revenue, especially if your competitors are becoming truly global by including the US in their footprint.

With these myths debunked you will see that:

  • forming a US entity is rapid and inexpensive

  • simple planning steps can reduce or eliminate the risk of lawsuits

  • your intellectual property can be optimally protected

  • you can find the right trusted partners that will help you profitably enter the US market

Marc Friedman, formerly senior partner at the global law firm Dentons, has assisted numerous companies in the successful execution of their US expansion plans.  

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Drawing on his 48 years of experience, he has distilled the key misconceptions that most often stand in the way of European companies, and has created this compendium of 10 common legal myths about US market entry and why they are incorrect.

The Author

" We wanted to expand our European cosmetics company to the US. Marc provided very able guidance following the advice outlined in this book. As a result we had a very smooth landing in the US and have been able to grow our business very successfully. I recommend this ebook most enthusiastically."

Chief Operating Officer, Rituals Cosmetics, Netherlands