U.S. Market Entry Masterclass

  • Wed, Oct 24
    Location is TBD
    Oct 24, 2018, 9:00 AM – 6:00 PM
    Location is TBD
    For growing Baltic companies planning to expand to the U.S., ​  the key to success is careful planning and preparation.
  • Mon, Oct 22
    Location is TBD
    Oct 22, 2018, 9:00 AM – 6:00 PM
    Location is TBD
    For growing Baltic companies planning to expand to the U.S., ​  the key to success is careful planning and preparation.
For growing Baltic companies planning to expand to the U.S.,  ​
 the key to success is careful planning and preparation.


October 22nd


October 24th

For companies on a growth trajectory, for accelerators, incubators, entrepreneurship programs, founders, funders and anyone supporting Latvian, Lithuanian or Estonian companies in their expansion abroad. The U.S. Market is a must in order to claim the title of “Global Company”. Although a challenging market requiring resources and dedication, it is achievable with the right guidance, with grit and an understanding of the correct steps to follow.

Join us, and learn firsthand from the leading experts from Global Commerce Education. Drawing on their long experience in helping foreign companies enter the U.S. Market, they will share with you the critical knowledge you need to prepare for the US market. Through interactive presentations, exercises, case studies and role plays you will leave with practical advice for a successful market entry.



(subject to change)

9:00 - 9:15 Welcome, Opening remarks

9:15 - 10: 15 Legal Considerations (Marc Friedman)

  • Choice of legal entity, intellectual property​

  • Overview of visas, customs, employment

10:15 - 11:30 Cultural Adaptations (Sophie Lechner)

  • Adapting your product or service​ (case studies)

  • Adapting your behavior and business practices (includes exercises)

11:30 - 11:45 Break

11:45 - 13:00 Market Entry Strategies (Sophie Lechner and Marc Friedman)

  • Direct to consumer, distributors, agents, partnerships​

  • Case studies, exercise and discussion

13:00 - 14:00 Lunch

14:00 - 15:30 Marketing, Positioning, Market fit (Sophie Lechner)

  • Understanding the US customer profile, how to present your product for a US audience​

  • Case study, collaborative creation of a customer profile and positioning statement

15:30 - 15:45 Break

15:45 - 17:00 Communication and Networking (Sophie Lechner and Marc Friedman)

  • How to present, influence, negotiate, be impactful when working with americans​

  • Volunteers role play and audience gives feedback

  • The importance of networking and how to do it (role play)

17:00 - 17:30 Debrief of learnings and discussion of next steps

17:30 - 18:00 Q&A, wrap up, adjourn


Marc Friedman is Director of Professional Relations at Global Commerce Education. He was previously a Partner at Dentons, a global law firm, where he was in the Venture, and Intellectual Property and Technology practices. He specialized in assisting foreign businesses in establishing operations in the U.S. as a part of a globalization  trategy. This included business formation and organization, employee relations, intellectual property protection,

commercial contracts and more. In addition, Marc was an acclaimed trial and appellate lawyer with more than 45 years of experience representing technology and other companies in intellectual property, technology and other business disputes. He is in the Who's Who of Technology, Media and Telecommunications lawyers, Best Lawyers in America and New York SuperLawyers.

Marc is a known pioneer in technology law. A well-known authority on the subject matter of technology including intellectual property, Marc has published more than 100 articles and is the author of A Vendor's Guide to Computer Contracting, a widely read treatise.

He frequently lectures throughout North America, South America, Europe and Australia, and at several US law schools. Marc is a former president of the International Technology Law Association.

Marc also maintains a vibrant Executive Coaching practice.

Sophie Lechner is Founder & CEO of Global Commerce Education, Inc., Sophie has a Bachelor’s of Law from King’s College in London, a Maîtrise de Droit and a DESS from Université de Paris I – Panthéon Sorbonne, and a Master’s in Business Administration (MBA) from Columbia University in New York. She began her career as in-house legal counsel for Bouygues, then British Petroleum in France. After completing her MBA she joined Pfizer in New York where she led teams and projects across many countries, managed professional education for several billion-dollar global brands 

and pioneered the role of Alliance Manager. She later joined Bayer where she led multinational conferences and workshops for physicians and researchers.

After 25 years in global strategy on multicultural teams, Sophie founded Global Commerce Education, creating the G2 Experience program to accelerate companies’ global expansion. The intensive six-day full immersion in the target market offers business leaders strategic guidance, cultural and communication training, and targeted networking to meet experts, vetted service providers and potential customers.

Sophie also speaks at workshops, conferences and webinars offered by Global Commerce Education or co-sponsored with private companies or national development agencies, in the US and abroad.




General Public €150

Members of Enterprise Lithuania, AmCham Estonia and BACC €125

For further information please contact us:

Sophie Lechner, Founder and CEO, Global Commerce Education, Inc.


+1 917 859 5268

In Partnership With

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