The G2 Experience Blog

Recommended Book: Global Dexterity - Andy Molinsky

Much of the literature on cross-cultural management focuses on the differences between various cultures around the world. Indeed, our own cross-cultural workshops, within the G2 Experience program, addresses this first critical step of awareness and understanding. Many people who are thrown into cross-cultural situations are simply not aware of any differences and assume that their own values, approach, perceptions and expectations are the same than those of people from other countries. This can lead to serious misunderstandings which are particularly damaging if you are attempting to expand your company globally. So naturally the first step is to uncover these differences and provide a basi

US Market: To make it BIG, aim SMALL

Targeting a narrow customer segment is critical when entering the US market. Segmentation is a marketing strategy that has its place in any country, but is of vital importance when planning for the US market. There are two reasons for this. First is the sheer size of the country. In the United States, the population is spread over a large and varied territory. It is comprised of many different states and regions, which each have their own particular culture, industries, ethic groups and socio-economic strata. The second reason is that the population has become quite demanding in terms of personalization. A good example of this is the launch of an increasing number of services that offer indi

Baltic companies at the Fancy Food Show in NYC

On July 2, 2018 Global Commerce Education participated in an educational and networking event hosted by the Baltic American Chamber’s of Commerce (BACC) for Baltic companies who exhibited at the Fancy Food Show NY. Topics included U.S. food regulations and the benefits and intricacies of Kosher certification.

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