Website banner.png

5 Steps to Your First US Clients

Thursday October 22nd 2020

12pm EDT / 9am PST / 17:00 GMT

As a mid-size European company looking to expand, you are looking outside your home market.

You might already have sales in other countries, but you know the US would open the door to a whole new level of growth. And even if you have a few US clients who came to you, the question now is:

"How will I find clients in the US?"

"What steps should I take to identify, approach and win over US clients?"

Image for landing page.png

Two experienced professionals have combined their expertise to bring you the answer to these questions:

  • A sales specialist with over 40 years of business development experience in the US                     


  • A US market entry expert with over 30 years of global strategy and marketing experience

They have distilled their experience into a 5 Step Process to gain your first US clients 

In this free live online training, you will learn:


The surprising first thing you must do before you even think of making your first sale

An overlooked method to gain your first American clients fast and make them your champions

Why you shouldn't spend time perfecting your pitch (and what you should do instead)

How to build a strong foundation to ensure your long term success in the US market

You will leave this webinar with a clear path to winning your first US clients.​

About The Experts:

Self portrait June 30 2020-6.PNG
G2E logo.png

Sophie Lechner


Sophie Lechner is the Founder & CEO of Global Commerce Education, Inc (GCE). After 25 years in global strategy and marketing at Fortune 100 multinationals, Sophie founded GCE to accelerate the global expansion of European mid-market companies, and specializes in US market entry. 


Drawing on her experience, she has developed a method to streamline the market entry process, shorten time to market and minimize risk for European companies as they expand into the US. 


Born in Pakistan of a French mother and Pakistani father and having lived and worked on several continents,Sophie believes cross-border trade is the most powerful engine of growth and should be accessible to everyone.

Sophie has a Bachelor’s of Law from King’s College in London, a Maîtrise de Droit and a DESS from Université de Paris I – Panthéon Sorbonne, and a Master’s in Business Administration (MBA) from Columbia University in New York.

Sophie began her career as in-house legal counsel for Bouygues, then British Petroleum in France. After completing her MBA she joined Pfizer in New York where she led teams and product launches across many countries, managed professional education for several billion-dollar global brands and pioneered the role of Alliance Manager. She later joined Bayer where she led multinational conferences and workshops for physicians and researchers.


As a certified cross-cultural trainer, an online educator and a US market entry specialist, Sophie speaks in the U,S, and abroad at workshops, conferences, webinars and podcasts, She has also been interviewd by Forbes about the cultural challenges of foreign companies entering the US market.

photo Jim.jpg

James Good

Jim is Founder and CEO of CC&T LLC, specializing in advising companies seeking to enter the US market on all aspects of sales and business development, including developing a marketing message, sales/elevator pitches and importantly, actual client acquisition. Jim also advises executives of early stage companies facing Wall Street with a capital event or, other messaging’ needs.

Jim's background includes many years of business development and sales, most recently as Director of Sales with McAlinden Associates, a NY executive communications firm, and as Chairman U.S. for the Kingstree Group, a leading UK based communications strategy firm, where he was responsible for new business development and day to day operations of the U.S. branch.


Prior to this he was Principal at Opera solutions, a NY based market innovating ‘big data analytics’ firm where he was responsible for new business development, primarily in the Banking and Insurance sectors. These assignments follow a 30+ year career in Commercial banking with a number of world class global banks including JPMChase (Chemical) and National Westminster Bank USA.

Jim rose to Executive Management levels in both National and International fields with extensive global
involvement and living assignments in both Europe and Latin America.

Jim’s education includes the University of Vermont, Columbia School of Business, Harvard’s Advanced
Management Program as well as Series 7 & 63.