The LinkedIn MAGNET Method

A Step-by-Step Hands-On Coaching Program

Are you ready to grow your business using LinkedIn?

 Imagine this:

Your ideal clients connect to ask how to work with you

Experts ask if they can refer you their clients

Industry influencers invite you on their podcasts and webinars

Journalists ask if they can interview you

Would this help you grow your business? 

This program is for you if you:

  • Are an Entrepreneur, a soloproneur, a freelancer, a small company

  • Feel you're a best-kept secret

  • Don't have a marketing team or a lot of spare time

  • Don't want to cold call strangers

  • Want to have authentic conversations with people you can help

  • Are prepared to work a couple of hours a week consistently

  • Understand you may have to go a bit outside your comfort zone (initially)

What you will gain in this program:

  • Gain clarity on your unique positioning and your specific networking objective so you can zero-in on your target and create a plan to build the relationships you want. 

  • Master multiple strategies to grow your network, to deepen it, and to make it work for you.

 

 

  • Create a vibrant and compelling digital presence that will draw your desired audience to you like a MAGNET.​

People WILL search for you on LinkedIn. And they will find you. The real estate is there. Do you have a run down sad looking empty lot with tumble weeds or a neat and attractive building people want to enter? 

 

Outcomes:

You will have a well-established and recognized brand on LinkedIn

You will show up as your authentic self, with integrity and fully aligned with your values

You will become an authority in your field on LinkedIn

You will enter conversations with your best prospects, naturally

They will seek you out

You will be sought out for your opinion in your field

You will get exposure to a growing number of people, including authorities in your field, influencers, referers, and especially your prospects

You will be highly findable by those who need your help/services

You will be invited to connect by the influencers and referers in your field,and by your propects

You will develop the Know Like and Trust factor so that when you get your prospects on the phone, they are ready to work with you

New clients will "come out of the woodwork"

How do we do this:

1. We get you out of the Starting Blocks

We define your offering, your audience and your goals

We focus on your prospects' needs and position your offering as their solution

We craft your story, your WHY, to stand out and connect to your prospect's emotions

We develop your strategy

We optimize your profile

We establish your starting network

2. We craft and deploy a content marketing strategy

Use the right content to build authority and generate engagement

How to create a content calendar

How to match your content calendar to your buyer's journey

How to build relationships with influencers and referers

How to get your content viewed by as many as possible

 

 

We get you from Dabbler to Serious 

Work efficiently and effectively:

Select most highly leveraged tasks daily

I will be there to make sure you do the work

Protocols, calendering, accountability

Answer your questions

Optimize how you leverage LinkedIn

Develop your strategy

 

90 days of simple easy to digest content for your digital selling journey to becoming an authority on LinkedIn

Strategic post that launches your brand??

It's a journey, You can't just do it for a week or even a month and expect to see results. If you follow the protocols and tasks in a consistent manner, results will flow. The snowball effect of LinkedIn is powerful

Tools to help:

You will be part of an engagement group 

Weekly short effective videos 

Messaging sequences that build relationships

Keys to optimize for search results and be viewed by your propects

Increase your social proof

Avoid the biggest marketing mistakes

You will not be inviting strangers

People will invite you

Your activity will generate leads

 

Develop those relationships into leads and into clients (or partners)

Maintain your visibility in 15 minutes a day


 

Bonuses:

Profile health checklist

Instant credibility formula

Content calendar building tool and template

Access to me

I personally promote your content

Mastermind

Program created to teach you the method, but also to give youguidance, mentoring, feedback, accountability

See what past clients had to say:

I chose to take this program because I had been stymied by the LinkedIn platform and how to use it in my coaching business.  I needed to know how to efficiently and effectively network online. 

 

I like the way Sophie communicates with people and goes over-and-above to connect with and help others.  I thought, if anyone could help me with LinkedIn, it was Sophie. 

After seeing the program web page, I sensed it was the right choice because it offered support led by an expert with great people skills.

I’m delighted to say, my choice was right on.  The program is very hands-on from start to finish.  I was amazed at the professional relationships one can develop online not only for one’s own enrichment but for the enrichment of others, too. 

It’s great to not only learn how to follow companies and thought-leaders, and how to participate in group discussions, but to actually do it on a regular basis to build relationships, understand trends, and participate in meaningful conversations. 

I’m very pleased to have taken The LinkedIn M.A.G.N.E.T. Method program.  It was worth the investment and it has given me wings to expand my reach in my coaching practice.  I've joined organizations, connected with many new people, renewed connections from the past and enjoyed contributing to conversations that were of interest to me.  I am pleased with my new-found ease using LinkedIn efficiently and effectively. 

Fran B, Life Coach

Before I joined this program, I used to haphazardly "poke around" LinkedIn looking for opportunities and then conclude it wasn’t productive! I just didn’t know how to use it for active, targeted career advancement and productive networking.

 

I decided to join the program because I clearly needed expert guidance and also wanted to learn from others. It really hit me that I had made the right decision when I had a coffee meeting with someone who turned out to be a valuable connection but who I would not have come across had it not been for the method taught in this program.

Thanks to this program I learned to create a well-thought out plan of action for using LinkedIn as a key component of my networking strategy, I definitely had to step out of my comfort zone but as I followed each session, I became more and more confident and strategic about my time spent on LinkedIn. Now I feel directed and focused in using it as a tool for networking that is highly targeted to my goals.

This program was definitely worth the investment I made as I have expanded my skills and tool box to connect with people who are not yet in my network and to engage them in meaningful ongoing dialogue, and I can use these skills for the rest of my life! I love building my network right from my computer!

 

Sophie is a great on-line instructor and engages participants in a learning dialogue that is very empowering!

 

I highly recommend the MAGNET Method program!

Mallory K.,

Director of Fundraising

    The program includes:

  • Customized LinkedIn strategy 

  • Videos with step by step instructionsscreen sharing, examples, templates and tools

  • Weekly calls with individual instruction and implementation plans

  • Content calendar with posting guidance and support

  • Monthly live group Mastermind

The LinkedIn MAGNET Method

A 3-month Step-by-Step Hands-On

Coaching Program

$2497

No upcoming events at the moment

My entire business is based on having a large, deep and solid network around the world and most of it was built by using LinkedIn. Now you can use what I have learned and build your own network, wherever you are, thanks to the LinkedIn MAGNET Method: A Step-by-Step Hands-On Coaching Program!

I have been doing this for many years.

 

Take a look below. The press coverage, the speaking engagements, the webinars, the podcasts... It ALL came from LinkedIn Networking! 

 

This is to illustrate the results I got from doing exactly what I will show you in the MAGNET Method Program.

Excerpt from Forbes interview of Sophie Lechner:

 

“Lechner [..] calls upon select individuals from her global network located in the Americas, Europe and Asia, who can share knowledge with [her] clients."

Testimonial:

Before working with Sophie, I was not happy with my LinkedIn profile, because it felt choppy and disjointed. My biggest roadblock in using LinkedIn was that I didn't understand the platform. It didn't feel intuitive to me. I didn’t understand what it could do to help me grow my business.

I had originally started using LinkedIn in one professional context, which was specific to a particular work group. When that context changed, I didn't know how to integrate different facets of my professional life in a way that created a coherent picture on LinkedIn.

Sophie has a wealth of knowledge of LinkedIn and what it can do. She really loves the platform, and is passionate about helping her clients get the most from it. Her positive energy, her enthusiasm, and her belief that I could do it, was very helpful for my mindset as she guided me step by step to optimize my use of LinkedIn. She was very patient, and she had a structured procedure that took away all the anxiety and the feeling of, “How do I even do this?”

Sophie’s process helped me blend the different facets of my professional life together into a coherent whole that presents a 360-degree view of my programs, services, and skills,.

Now I feel that my LinkedIn profile represents me accurately. It’s me showing up in different aspects of myself, all of which come together to make a coherent whole.complete and accurate picture of who I am and what I can do to help my clients and customers

As a direct result of working with Sophie, I now feel proud of my LinkedIn profile. I am excited to share it with people, and I feel it's attracting the right colleagues, the right connections that I can network with, so that we can provide benefit and value to each other.

After following Sophie’s guidance, I now see that LinkedIn is a powerful tool for business growth and feel that the platform is working for me in the way it's supposed to.

Sophie is my go-to person for LinkedIn. I rely on her to help me get the most out of the platform and learn what it can do -- and I'm still learning.

 

Working with Sophie to optimize your LinkedIn profile shouldn't just be a one-time thing. It should be an ongoing relationship. She has so much depth of knowledge about the platform, that there are layers of learning about how to make it work for you.

I'm excited to see how my professional presence on LinkedIn evolves further, as I continue to work with Sophie to optimize my profile.

 If you are lucky enough to have the opportunity to benefit from Sophie’s expertise about using LinkedIn to get results for your business, go for it. Definitely take advantage of that because it's a game changer. I’m so glad I did!

Rebecca Cuevas
Founder and CEO

Learn and Get Smarter, Inc.

See what some past participants have to say:

 

 

 

 

 

 

 

Developing a Personal Plan changed my mindset on using solely my resume as a way to describe myself to potential employers and in networking.  Having clearly defined goals, strengths and what I can offer others gives me a way to stand out and make more meaningful connections; 

I now have a much better understanding of the importance of online networking and utilizing my personal plan as I continue on my job search."

 

Michelle D.R.

Non-Profit Executive

"The information provided in Sophie's Online Networking course has been an invaluable resource on how to network effectively online in order to expand and enrich my networking connections.

 

 

 

 

 

 

 

Being able to engage in a productive two-way conversation with other professionals has enriched me well beyond the job search and will help me in my career going forward.  

 

These networking skills are a must have to land a job in a first place.

 

I am very grateful that I had a chance to learn from the best!

Liliya T.

Sustainability Executive

"I am thrilled with the results of Sophie's Online Networking course. It allowed me to define a clear objective for my networking strategy and taught me very useful techniques to find and engage with professionals in my field.

See what some past clients have to say:

 

 

 

 

 

 

 

Developing a Personal Plan changed my mindset on using solely my resume as a way to describe myself to potential employers and in networking.  Having clearly defined goals, strengths and what I can offer others gives me a way to stand out and make more meaningful connections; 

I now have a much better understanding of the importance of online networking and utilizing my personal plan as I continue on my job search."

 

Michelle D.R.

Non-Profit Executive

"The information provided in Sophie's Online Networking course has been an invaluable resource on how to network effectively online in order to expand and enrich my networking connections.

 

 

 

 

 

 

 

Being able to engage in a productive two-way conversation with other professionals has enriched me well beyond the job search and will help me in my career going forward.  

 

These networking skills are a must have to land a job in a first place.

 

I am very grateful that I had a chance to learn from the best!

Liliya T.

Sustainability Executive

"I am thrilled with the results of Sophie's Online Networking course. It allowed me to define a clear objective for my networking strategy and taught me very useful techniques to find and engage with professionals in my field.

Stop chasing leads, making cold calls, going to networking events.

Instead, adopt an approach that will inspire and energize YOU.

Because success is NOT about finding opportunities;

it's about making sure they FIND YOU.

Your Coaching Program includes:

Before:

  • On-boarding materials to get the most out of the course

  • An online assessment 

  • A one-on-one 30-minute strategy call

During:

  • 4 hours of live sessions with hands-on practice through screen-sharing and Q&A

  • Access to recordings of every session

  • Practice exercises to ensure you master the topics before the next lesson

  • Email access to instructor and a private Facebook group for peer support

  •  A 21-Day Challenge with daily instructions to anchor your new networking habits.

After:

  • A follow-up call 2 months after completion of the course 

Special Pilot Pricing

Based on my hourly rate and all the time we'll work together this course is valued at $2497.

However, this is a program I am piloting and because of that I will be asking you for a lot of feedback so I want to offer you a very special price of $1997.

Curriculum

Phase 1 - Starting Blocks

 

 

  • Read "Set Up for Success" document provided

  • Short survey: Assessing where you are

  • Exercise: Identifying your challenges

Phase 2 - Visibility

  • Review settings and expectations

  • Overcoming your internal challenges

  • What is networking? Why network?

  • What relationships do you want to build?

  • Crafting your networking plan

Week 2

  • Let's start expanding

  • Inviting your immediate circle

  • Identifying priorities

  • Soft outreach

Phase 3 - Become an Authority

  • Following companies

  • Identifying and following thought-leaders

  • Selecting groups to join

  • Participating in group discussions

  • Liking and sharing posts

Week 4

  • Selecting who to speak with

  • Suggesting a conversation

  • Bringing it all together

  • Anatomy of a relationship

  • Networking for life