The LinkedIn MAGNET Method

A step-by-step hands-on coaching program to find more clients, build relationships with influential partners, and break through to the next level in your business growth, without being spammy.  

Are you ready to grow your business using LinkedIn?

 Would that help you grow your business?

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  • Your ideal clients connect to ask how to work with you

  • Experts ask if they can refer their clients to you

  • Industry influencers invite you on their podcasts and webinars

  • Journalists ask if they can interview you  

 Imagine this:

This program is for you if you:

  • Are an entrepreneur, a freelancer, a small business owner

  • Feel you're the best-kept secret in your industry

  • Don't have a marketing team and are tight on time

  • Don't want to cold-call strangers

  • Want to have authentic conversations with people you can help

  • Are prepared to work a couple of hours a week consistently

  • Understand you may have to go a bit outside your comfort zone

When YOUR prospects search for you on LinkedIn...

 

 ...what will they find?

  • A sad-looking, very bland list of your last 3 jobs with nothing to make them want to stay?

or

 

  • An attractive profile that draws them in, makes them stay, read and want to meet you?

What you will gain in this program:

  • You will have a well-established and recognized brand on LinkedIn that showcases your expertise. As an authority in your field, you will be sought after by influencers and referrers, and your prospects will approach you. You will draw them like a MAGNET.

  • You will master multiple strategies to grow your network, to deepen it, and to make it work for you, generating sales sustainably.

 

 

  • Your ideal customers will book a call with you and they will know, like and trust you before the call even starts.

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  • Most importantly, you will show up as your authentic self, with integrity and fully aligned with your values. You will enter conversations with your best prospects, naturally, without having to sell or self-promote.

  • Over 90 days, we will optimize how you use LinkedIn. We will develop your strategy together, and implement it so that you develop the habits that will effortlessly bring in clients and have you enjoying the relationships you develop in the process.

  • This is a journey. These strategies cannot be expected to yield results in a week or even a month. But if you follow the method and do the tasks consistently, results will flow. The snowball effect of LinkedIn is powerful and really fun!

What past clients have to say:

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I chose to take this program because I had been stymied by the LinkedIn platform and how to use it in my coaching business.  I needed to know how to efficiently and effectively network online. 

 

I like the way Sophie communicates with people and goes over-and-above to connect with and help others.  I thought, if anyone could help me with LinkedIn, it was Sophie. 

After seeing the program web page, I sensed it was the right choice because it offered support led by an expert with great people skills.

I’m delighted to say, my choice was right on.  The program is very hands-on from start to finish.  I was amazed at the professional relationships one can develop online not only for one’s own enrichment but for the enrichment of others, too. 

It’s great to not only learn how to follow companies and thought-leaders, and how to participate in group discussions, but to actually do it on a regular basis to build relationships, understand trends, and participate in meaningful conversations. 

I’m very pleased to have taken The LinkedIn MAGNET Method program.  It was worth the investment and it has given me wings to expand my reach in my coaching practice.  I've joined organizations, connected with many new people, renewed connections from the past and enjoyed contributing to conversations that were of interest to me.  I am pleased with my new-found ease using LinkedIn efficiently and effectively. 

Fran B, Life Coach

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Before I joined this program, I used to haphazardly "poke around" LinkedIn looking for opportunities and then conclude it wasn’t productive! I just didn’t know how to use it for active, targeted career advancement and productive networking.

 

I decided to join the program because I clearly needed expert guidance and also wanted to learn from others. It really hit me that I had made the right decision when I had a coffee meeting with someone who turned out to be a valuable connection but who I would not have come across had it not been for the method taught in this program.

Thanks to this program I learned to create a well-thought out plan of action for using LinkedIn as a key component of my networking strategy, I definitely had to step out of my comfort zone but as I followed each session, I became more and more confident and strategic about my time spent on LinkedIn. Now I feel directed and focused in using it as a tool for networking that is highly targeted to my goals.

This program was definitely worth the investment I made as I have expanded my skills and tool box to connect with people who are not yet in my network and to engage them in meaningful ongoing dialogue, and I can use these skills for the rest of my life! I love building my network right from my computer!

 

Sophie is a great on-line instructor and engages participants in a learning dialogue that is very empowering!

 

I highly recommend the MAGNET Method program!

Mallory K.,

Director of Fundraising

   

  • A 90-minute onboarding call

  • A customized strategy for your specific business growth objectives

  • 6 weekly 1-hour live one-on-one sessions combining learning concepts, learning how-to's with screen-sharing, hands-on practice and Q&A

  • Followed by 6 weekly 30-minute live one-on-one calls for review and workshopping

  • Guidance, mentoring, feedback and accountability

  • Email access to your coach 24/7

  • Likes, comments and sharing by your coach

  • Participation in highly engaged pod for heightened activity

    Your LinkedIn MAGNET Method coaching program includes:

    Your program also includes:

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Access to recordings of every session 

Short, easy-to-follow instruction videos and PDFs with step-by-step instructions

Templates, exercise sheets, swipe files

Content calendar with posting guidance and support

Assignments each week to practice and anchor your learnings

The LinkedIn MAGNET Method

A 3-month Step-by-Step Hands-On

Coaching Program

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My entire business is based on having a large, deep and solid network around the world and most of it was built by using LinkedIn. Now you can use what I have learned and build your own network, wherever you are, thanks to the LinkedIn MAGNET Method: A Step-by-Step Hands-On Coaching Program!

I have been doing this for many years.

 

Take a look below. The press coverage, the speaking engagements, the webinars, the podcasts... It ALL came from LinkedIn Networking! 

 

This is to illustrate the results I got from doing exactly what I will show you in the MAGNET Method Program.

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Excerpt from Forbes interview of Sophie Lechner:

 

“Lechner [..] calls upon select individuals from her global network located in the Americas, Europe and Asia, who can share knowledge with [her] clients."

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Testimonial:

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Before working with Sophie, I was not happy with my LinkedIn profile, because it felt choppy and disjointed. My biggest roadblock in using LinkedIn was that I didn't understand the platform. It didn't feel intuitive to me. I didn’t understand what it could do to help me grow my business.

I had originally started using LinkedIn in one professional context, which was specific to a particular work group. When that context changed, I didn't know how to integrate different facets of my professional life in a way that created a coherent picture on LinkedIn.

Sophie has a wealth of knowledge of LinkedIn and what it can do. She really loves the platform, and is passionate about helping her clients get the most from it. Her positive energy, her enthusiasm, and her belief that I could do it, was very helpful for my mindset as she guided me step by step to optimize my use of LinkedIn. She was very patient, and she had a structured procedure that took away all the anxiety and the feeling of, “How do I even do this?”

Sophie’s process helped me blend the different facets of my professional life together into a coherent whole that presents a 360-degree view of my programs, services, and skills,.

Now I feel that my LinkedIn profile represents me accurately. It’s me showing up in different aspects of myself, all of which come together to make a coherent whole.complete and accurate picture of who I am and what I can do to help my clients and customers

As a direct result of working with Sophie, I now feel proud of my LinkedIn profile. I am excited to share it with people, and I feel it's attracting the right colleagues, the right connections that I can network with, so that we can provide benefit and value to each other.

After following Sophie’s guidance, I now see that LinkedIn is a powerful tool for business growth and feel that the platform is working for me in the way it's supposed to.

Sophie is my go-to person for LinkedIn. I rely on her to help me get the most out of the platform and learn what it can do -- and I'm still learning.

 

Working with Sophie to optimize your LinkedIn profile shouldn't just be a one-time thing. It should be an ongoing relationship. She has so much depth of knowledge about the platform, that there are layers of learning about how to make it work for you.

I'm excited to see how my professional presence on LinkedIn evolves further, as I continue to work with Sophie to optimize my profile.

 If you are lucky enough to have the opportunity to benefit from Sophie’s expertise about using LinkedIn to get results for your business, go for it. Definitely take advantage of that because it's a game changer. I’m so glad I did!

Rebecca Cuevas
Founder and CEO

Learn and Get Smarter, Inc.

See what some past participants have to say:

 

 

 

 

 

 

 

Developing a Personal Plan changed my mindset on using solely my resume as a way to describe myself to potential employers and in networking.  Having clearly defined goals, strengths and what I can offer others gives me a way to stand out and make more meaningful connections; 

I now have a much better understanding of the importance of online networking and utilizing my personal plan as I continue on my job search."

 

Michelle D.R.

Non-Profit Executive

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"The information provided in Sophie's Online Networking course has been an invaluable resource on how to network effectively online in order to expand and enrich my networking connections.

 

 

 

 

 

 

 

Being able to engage in a productive two-way conversation with other professionals has enriched me well beyond the job search and will help me in my career going forward.  

 

These networking skills are a must have to land a job in a first place.

 

I am very grateful that I had a chance to learn from the best!

Liliya T.

Sustainability Executive

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"I am thrilled with the results of Sophie's Online Networking course. It allowed me to define a clear objective for my networking strategy and taught me very useful techniques to find and engage with professionals in my field.

What some past clients have to say:

 

 

 

 

 

 

 

Developing a Personal Plan changed my mindset on using solely my resume as a way to describe myself to potential employers and in networking.  Having clearly defined goals, strengths and what I can offer others gives me a way to stand out and make more meaningful connections; 

I now have a much better understanding of the importance of online networking and utilizing my personal plan as I continue on my job search."

 

Michelle D.R.

Non-Profit Executive

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"The information provided in Sophie's Online Networking course has been an invaluable resource on how to network effectively online in order to expand and enrich my networking connections.

 

 

 

 

 

 

 

Being able to engage in a productive two-way conversation with other professionals has enriched me well beyond the job search and will help me in my career going forward.  

 

These networking skills are a must have to land a job in a first place.

 

I am very grateful that I had a chance to learn from the best!

Liliya T.

Sustainability Executive

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"I am thrilled with the results of Sophie's Online Networking course. It allowed me to define a clear objective for my networking strategy and taught me very useful techniques to find and engage with professionals in my field.

Stop chasing leads, making cold calls, going to networking events.

Instead, adopt an approach that will inspire and energize YOU.

Because success is NOT about finding opportunities;

it's about making sure they FIND YOU.

Investment

The investment for this highly individualized coaching package is $2497

Program Details

Each individual starts from a different place and has their own rhythm in learning and in implementing. Therefore I have outlined below the 3 main phases of work and each of them will be accomplished at your own pace.

 

In broad terms the first 6 weeks are more focused on learning and applying what you learn in the 3 phases, and the next 6 weeks are used to practice, absorb learning, tweak as needed and build habits for the long term.

Phase 1 (weeks 1 & 2)

Establish Your Brand

  • Set up for success

  • Mindset reset

  • A compelling profile

  • Expanded network for increased visibility

  • Soft outreach for a deeper network

Phase 2 (weeks 3 & 4)

Authority and Connection

  • Research and follow thought-leaders

  • Select groups to join

  • Post and engage

  • Build relationships

  • Have live conversations

Phase 3 (week 5 & 6)

Prospecting and Outreach

  • Identify prospects

  • Create shareable assets

  • Implement approach strategy

  • Build relationships

  • Have live conversations

Practice, fine-tuning, building habits (weeks 7 through 12)

  • Bringing together all the practices learned, you establish a daily and weekly rhythm

  • Monitoring results, tweaking as needed, you solidify your habits for sustained results

Establishing your brand is the foundational work you will build on. We begin the work by ensuring your settings are optimal, both in LinkedIn and for your mindset!

We explore your target customer and your unique value proposition and ensure your profile is optimized to reach your objectives.

Beginning with the people you already know in person, you will expand your network to increase your reach. Prioritizing your contacts will give you a focused approach for the weeks to come.

We will discuss how to select the contacts you might reach out to first in order to foster a deeper connection, and practice how to suggest a live conversation without feeling intrusive.

With a laser focused customer target, you select individual prospects and customize an approach strategy.

You create an asset that is of great value to your prospects and share it. This engagement results in relationships and live conversations.

 

This approach applies to potential partners and referrers. 

We will explore relevant groups to join and identify the thought leaders and organizations to follow.

 

You will show your expertise and point of view by curating relevant articles and posting your insights and experiences. showcasing your expertise. Your engagement will increase your online authority, leading to connection requests. 

We will brainstorm to create a content calendar for regular posting.

 

As you build relationships through online discussions, you will select who to have a live conversation with, We will practice together so that you feel at ease with this essential step of networking for business growth.