The Client MAGNET Lab™
Stop chasing clients; start attracting them like a magnet
A 6-week Program to set up your LinkedIn MAGNET system so that you can find more clients, build relationships, and break through to the next level in your business growth, without being spammy.
Are you ready to grow your business using LinkedIn?
Would that help you grow your business?
Your ideal clients connect to ask how to work with you
Experts ask if they can refer their clients to you
Industry influencers invite you on their podcasts and webinars
Journalists ask if they can interview you
Stop chasing leads, making cold calls, going to networking events.
The never-ending hunt for the next client is exhausting. It can keep you in a scarcity mindset that leaks into your interactions and makes you sound desperate. Even at an unconscious level for both you and your prospect, it can be an invisible barrier that stops you from closing business. Not to mention it can be depressing and stressful.
Instead, you can adopt an approach that will inspire and energize YOU. You can share your expertise and wisdom in a spirit of abundance and attract your ideal prospects like a MAGNET.
Let's create a thriving online space for your business, where your prospects can discover you and be excited to engage with you.
Because success is NOT about finding opportunities;
it's about making sure they FIND YOU.
Together, we can make this is a center for engagement and communication for you to share your expertise and your message with clients, prospects and the global community.
LinkedIn is your window onto the world.
The next post you read could lead you to unexpected discoveries, new knowledge or your next business partner. Whether you are searching for a specific person or let serendipity lead your way, opportunities are endless for exploring new perspectives, and for building relationships that lead to prospects and clients.
LinkedIn is also a window for others into YOUR world.
Let them understand how you can help them, explore what you have to offer, learn about your values and get to know like and trust you. And then give them a way to knock on your door!
When you meet someone in person and connect with them on LinkedIn, you establish an initial contact that you will build on over time. You nurture that relationship through your content and mutual engagement until they are ready to reach out to you for a call.
When you connect with someone online, through content or after an online event, they become part of your network and begin to see your content. As the relationship grows, you deepen the connection by meeting in person or via zoom.
Through this virtuous circle, your authority and influence grow with each post, each interaction and each connection. Exponentially!
Let's make LinkedIn a hub of communication and engagement for your business.
This program is for you if you:
Are an entrepreneur, a coach or an author with a mission to help others
Have an important message to share with the world
Feel you're the best-kept secret in your industry
Are working alone or have a very small team
Want to stay away from cold-calling strangers
Want to have authentic conversations with people you can help
When YOUR prospects see you on LinkedIn...
...what will they find?
An outdated, incomplete and vague profile with nothing to make them want to stay?
An attractive profile that draws them in, makes them stay, read and want to meet you?
What you will gain when you implement Your Client MAGNET system
Instead of having to sell yourself...
...you will attract your ideal clients to you like a MAGNET.
Instead of having to chase leads...
...your prospects will seek you out and approach you, ready to buy.
Instead of being a best kept secret...
...you will have a well-established and recognized brand.
You will show up as your authentic self, with integrity, and fully aligned with your values. You will enter conversations with your best prospects, naturally, without having to sell or self-promote.
By the time you get on a call, your prospects will already know, like and trust you so they will easily convert into clients in your programs.
You will shift from seeing LinkedIn as a to-do on your marketing task list, to a new way of interacting with your audience and the world in a natural, organic way that lets you focus on your favorite topic: how you can help others.
Starting in a few weeks, with the Client MAGNET method and strategies, results will flow. Your LinkedIn presence will grow and build on itself over time to yield exponential results. The snowball effect of LinkedIn is powerful and really fun!
Here is how we will do this:
We will create a magnetic profile that positions you as an authority and showcases who you are and how you can help them. Your profile will draw them in to want to learn more and reach out to you.
We will craft a proven strategy with the different types of posts and articles you need to be sharing on LinkedIn to create a body of content that magnetically draws in your best prospects. You will be sought after by influencers and referrers.
You will have a simple process you can implement on a weekly basis to consistently bring in qualified leads. We will cover the habits you need to adopt to begin effortlessly bringing in clients. Your ideal customers will already know, like and trust you by the time the call starts.
The Best of Both Worlds
The program combines online learning at your own pace with 1-on-1 coaching and group implementation sessions.
Learning: 6-Module Online Course
At your own pace
One-on-one Coaching: 2 1-hour one-on-one sessions
Dates & Times: Agreed upon together
Location: Zoom link provided when you sign up
Group Coaching: 2 1-hour group sessions
Dates: First Wednesday of the month
Times: 12pm ET/9am PST/5pm GMT
Location: Zoom link provided when you sign up
Bonus Implementation Support: 1-hour group co-working sessions twice a week for 6 weeks
Dates: Mondays & Thursdays
Time: 2pm ET/11am PST/7pm GMT
Location: Zoom link provided when you sign up
What past clients have to say:
I chose to take this program because I had been stymied by the LinkedIn platform and how to use it in my coaching business. I needed to know how to efficiently and effectively network online.
I like the way Sophie communicates with people and goes over-and-above to connect with and help others. I thought, if anyone can help me with LinkedIn, it's Sophie, an expert with great people skills.
I’m delighted to say, my choice was right on. The program is very hands-on from start to finish. I was amazed at the professional relationships one can develop online not only for one’s own enrichment but for the enrichment of others too.
I’m very pleased to have taken The LinkedIn MAGNET Method program. It was worth the investment, and it has given me wings to expand my reach in my coaching practice. I've joined organizations, connected with many new people, renewed connections from the past and enjoyed contributing to conversations that were of interest to me. I am pleased with my new-found ease using LinkedIn efficiently and effectively.
Fran B, Life Coach
I had done some very detailed & lengthy messaging and positioning work with a coach, as well as an extensive project with a branding consultant so I have been working on this for a long time.
The questions in today's workshop have been really good to help me sort out where all the pieces come together.
It's a great exercise to go through. Whether I write these or hand them over to someone else to do, this is going to set us up really well.
In our communications we always strive to engage, educate, and enroll* The work we have done today really helps do that and I feel I now have posts that will engage readers, educate them as potential clients and enroll them.
Janice Francisco, Founder and CEO,
I have been on the platform for a number of years and have 1000+ contacts. However I was not a very knowledgeable user and certainly didn't understand how to use LI to my full advantage.
I am more confident about how to use LI to support my business and am now rethinking my communication strategy to make LI a bigger part of it.
What really worked well for me in this course was the simple step by step homework assignments, the examples, the questions asked by fellow classmates and the structured co-working times and office hours.
This class is perfect for true LinkedIn beginners as it starts simply and slowly builds on concepts learned in each lesson. The collaborative nature of the fellow participants and the structured times to actually do the homework increase the likelihood that you will actually start using LI effectively.
John Mitchell, Leadership Coach
Before I joined this program, I used to haphazardly "poke around" LinkedIn looking for opportunities and then conclude it wasn’t productive! I just didn’t know how to use it for active, targeted career advancement and productive networking.
I decided to join the program because I clearly needed expert guidance and also wanted to learn from others. It really hit me that I had made the right decision when I had a coffee meeting with someone who turned out to be a valuable connection but who I would not have come across had it not been for the method taught in this program.
Thanks to this program I learned to create a well-thought out plan of action for using LinkedIn as a key component of my networking strategy, I definitely had to step out of my comfort zone but as I followed each session, I became more and more confident and strategic about my time spent on LinkedIn. Now I feel directed and focused in using it as a tool for networking that is highly targeted to my goals.
This program was definitely worth the investment I made as I have expanded my skills and tool box to connect with people who are not yet in my network and to engage them in meaningful ongoing dialogue, and I can use these skills for the rest of my life! I love building my network right from my computer!
Sophie is a great on-line instructor and engages participants in a learning dialogue that is very empowering!
I highly recommend the MAGNET Method program!
Mallory K., Director of Fundraising
A one-on-one onboarding call to craft a customized strategy for your business
An online course with videos, templates, instructions, and exercises
One 1-hour one-on-one coaching session with screen-sharing, hands-on practice and Q&A
Two 1-hour group coaching sessions
Access to co-working sessions twice a week for implementation support and accountability
Guidance, mentoring, feedback and accountability
Email access to your coach 24/7
Likes, comments and sharing by your coach
Participation in highly engaged LinkedIn community for heightened activity
Your Build Your MAGNET program includes:
Your program also includes:
Access to recordings of every session
Short, easy-to-follow instruction videos and PDFs with step-by-step instructions
Templates, exercise sheets, swipe files
Assignments each week to practice and anchor your learnings
Access to a community space for learning and sharing our LinkedIn engagement
The Client MAGNET Lab
My entire business is based on having a large, deep and solid network around the world and most of it was built by using LinkedIn. Now you can use what I have learned and build your own network, wherever you are, thanks to the Client MAGNET Lab!
I have been doing this for many years.
Take a look below. The press coverage, the speaking engagements, the webinars, the podcasts... It ALL came from LinkedIn Networking!
This is to illustrate the results I got from doing exactly what I will show you in the Client MAGNET Lab.
Excerpt from Forbes interview of Sophie Lechner:
“Lechner [..] calls upon select individuals from her global network located in the Americas, Europe and Asia, who can share knowledge with [her] clients."
Getting Ready For Your Trip
Finding your way around so you can navigate with ease
Adjusting your settings to maximize your results and ensure privacy
Reframing your mindset so you can progress smoothly
Understanding key concepts that make everything simple
Establish Your Brand
Set up your profile to attract your ideal prospects
Write an about section that positions you to your clients
Incorporate visual elements that support your brand
Craft your content pillars so your clients truly understand you and what you stand for
Build Your Core Network
Build your network to increase your sphere of influence
Customize your feed to make LinkedIn your best source of content
Increase Your Visibility
Curate content to serve your audience
Write posts to establish authority and rapport
Engage With Your Audience
Comment on your audience's posts to begin a dialogue
Engage with others on your posts to get relationships started
Grow Your Network
Mine your post activity to uncover potential new relationships
Create a plan for sustained activity on LinkedIn
Before working with Sophie, I was not happy with my LinkedIn profile, because it felt choppy and disjointed. I had originally started using LinkedIn in one professional context, and when that context changed, I didn't know how to integrate different facets of my professional life in a way that created a coherent picture on LinkedIn.
Sophie's wealth of knowledge of LinkedIn, her positive energy, and her belief that I could do it, were very helpful as she guided me step by step to optimize my use of LinkedIn. She was patient, and had a structured procedure that took away all the anxiety"
Sophie’s process helped me blend the different facets of my professional life together into a coherent whole that presents a 360-degree view of my programs, services, and skills.
Now I feel that my LinkedIn profile represents me accurately. It’s me showing up in different aspects of who I am and what I can do to help my clients and customers
As a direct result of working with Sophie, I now feel proud of my LinkedIn profile. I am excited to share it with people, and I feel it's attracting the right colleagues, the right connections that I can network with, so that we can provide benefit and value to each other.
If you have the opportunity to work with Sophie, go for it. It's a game changer. I’m so glad I did!
Founder and CEO
Learn and Get Smarter, Inc.