Your company is doing well and you feel it's time to scale up. The best way to do that is to expand abroad and the US market is at the top of your list.
Your goal is clear.
How to make it happen? Not so clear...
Many business leaders like you have forged on and, in their efforts to enter the US market, they have made mistakes. Some of them have seen their US expansion take a lot longer than they had planned, while others were not able to survive the budget overruns and had to abandon their ambitions.
That is regrettable, but the good news is that you can learn from that and follow a straighter and safer path, thanks to them.
Mistakes are often the result of confusion, lack of clarity. There are so many questions you need to find answers to, but the biggest one of all: what are the right questions to ask?
And to make matters worse it's difficult to know which resources are reliable, who to listen to, what advice to follow. Not everyone has your best interests at heart!
So where do you find actual information that shows you exactly what you need to do?
There is actually a simple and efficient process you can follow to enter the U.S. market successfully.
Having led the launch of multi-billion-dollar products around the world for companies like Pfizer & Bayer, and helped dozens of mid-size companies enter the US market, we have identified the 3 key factors of success for expanding into the US:
1. An effective market entry strategy
2. A carefully selected team of trusted advisors
3. The skills to leveraging cultural differences
Mastering each of these individually takes years of practice, and combining them is even more ambitious. That's why companies only gain this experience at a tremendous cost in time, resources, wasted effort and failures along the way.
But I’m excited to share that we have taken our combined decades of experience with large multi-national corporations and mid-size companies and have streamlined the process to help companies like yours prepare their ROADMAP TO US MARKET ENTRY in a fast and cost effective manner.
We feel strongly that cross-border trade makes everyone richer, well beyond the $$! As a company expands in new markets, jobs are created, consumers discover new cultures, relationships across countries flourish, and as these ties are woven, ultimately global conflicts become less likely.
This is why we want to help companies achieve their goals of cross-border trade and we want to share with you our streamlined process in a series of three Masterclasses.
How to determine the best market entry strategy for your company
How to select and work with your trusted advisors
How to leverage cultural differences for your product and your marketing
You can select all 3 or decide to choose only one or two, but because we believe all 3 are important, we are adding a bonus for those who sign up for all 3.
The bonus is a special interactive session where you can bring your own situation or challenge to be workshopped live with my team and with your peers. You can choose to describe your specific challenge when you register or present it live on the call.
This masterclass series will give you the clarity to make well informed decisions. As a result, you will build a solid foundation for your future success in the US market.
If you’re committed to breaking through the current ceiling of your business to grow and expand your company, your impact, and your legacy, then register for this masterclass series by clicking on the link below.
The successful companies are also the ones that have a small but carefully selected team of trusted advisors who understand them well and work exclusively in the company's interest.
Good collaboration between partners also contributes to a successful outcome. as they avoid knowledge gaps and overlaps.
These professionals are proactive and challenge their clients to get at their real objectives rather than blindly deliver what the clients ask; clients often don't know what they really need.
And finally, the successful ones are those that leverage the cultural differences both in their approach to the market and the US buyer, and in the way they work with Americans.
Of course, there are differences, in language, in time zones, in habits, in expectations, but utilizing these different perspectives to reach more innovative and creative solutions is the secret of working across cultures.
It is a force that can work against you or that can serve you if you learn to understand it and ride it masterfully.
The companies that successfully enter the US market are the ones that have given careful thought to their entry strategy instead of rushing headlong in either doing the same thing that worked for them at home, or just adopting the same model as other companies they have seen succeed.
Every company is unique not only in its products and history, but also in its objectives, in its financial and timing requirements, and in what it is looking for in their US expansion. Therefore, all those elements must be weighed in the decision of which market entry strategy to adopt.
About The Presenter:
Sophie Lechner, formerly with Pfizer and Bayer, has led the global launch of billion dollar products and managed projects across multiple countries.
Having lived and worked on several continents, she believes cross-border trade is the most powerful engine of growth and should be accessible to everyone.
She founded Global Commerce Education to help mid-size European companies wishing to expand into the United States and has since then been guiding companies in their US market entry.
Drawing on her 30 years of experience, she has developed a method to streamline the market entry process, shorten time to market and minimize risk for European companies as they expand into the US.