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Enough With The Crapshoot!

We all know the numbers: 85% of all new hires find a job through networking; the best source of new business is through referrals. There's no getting around it... So you dutifully traipse from one event to the next, collecting cards, giving up your evenings and yet you have little to show for.

Realistically, what are the chances you will meet your ideal customer randomly at an event, or even someone who knows your ideal customer? Let's be honest, it's a bit of a crapshoot.

Wouldn't it make more sense to do a little research and find exactly your ideal customer and then find a way to connect to them?